About Us

We have more than 20 years experience from improving business results by managing pricing actively and professionally. We have worked in all types of bussiness and understand that all companies are unique and have their own business objectives and business landscapes. During these 20 years, pricing has now become a discipline of it’s own with a generic best practise that we now how to apply to monetize pricing. We have a small, experienced and dedicated team of experts and our business model is not to sell consultant hours but to generate real business results to our client. We have our own proven data model using historical sales data to generate data driven insights. Together with our Pricing Maturity Study, we can suggest bespoke actions to fit your business needs.

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Mårten Hedberg, Founder & CEO

”Improvements in pricing can have such a profound impact on growing your business profitably. During my 20 years in the pricing field, I’ve discovered the makes or breaks of sustainable monetization from pricing. I’m eager to share my findings and help more companies boost their top-line and profits.”

Mårten combines eye-opening data-driven models with the key aspects of change management to drive a step change in businesses’ pricing. He’s worked in several large multinational companies and helped them to identify their short-term tactical pricing gains as well as more long-term pricing growth drivers.

Since more than 10 years, Mårten is also a well-known and renowned speaker at international pricing events in Europe, where he often speaks about how to monetize pricing improvements with a focus on sustainable change management.